King James I of England (VI of Scotland) Research Paper

King James I of England (VI of Scotland) - Research Paper Example This paper seeks to explain why King James sought to the rigorous witch hunts particularly throughout Scotland and also why he did not rally the same in England. The paper starts with a brief introduction about King James’s road to monarchy, followed by the reasons behind his interest in demonology and witchcraft. This paper also explains some of the torture tactics that were used by the King and his company in order to persecute the witches and how the witch hunts initially began. Some of the content of the King’s book on the subject is also covered in the research paper in order to prove certain points from history and the King’s obsession with the idea and persecution of witches. Introduction King James I of England and VI of Scotland had had a rough past before he was crowned as the King of England in 1603, following the demise of Queen Elizabeth. Following the death of his mother, Queen Mary, at the age of thirteen months he was crowned as the King of Scotla nd. It is said that King James was amongst the most learned Kings in history, he knew a vast variety of languages due to which he did not need translators in order to perform trade deals. The fact that he ruled England and Scotland both comes as a surprise to many, since it is obvious that the Scott and the English have always remained at odds. Yet a Scott ruled England for a considerable period of time and was quite loved by the English, therefore it is said that King James united the English and Scott and was responsible for reducing the animosity that existed between the two (Mabry , 30-31). King James’s Interest in Demonology Demonology has been defined as the study of demons or of demonic belief (Merriam-Webster). Demonology was a topic that had gained immense popularity by the 16th century. Therefore at the time when King James started his scholarly career in the study of demonology, a lot of literature regarding the topic already existed to provide assistance. As a sub ject, demonology was restricted to the elite while the poor merely stuck to their beliefs regarding the devil and its worshippers. King James’s interest in Demonology is said to have its roots in his visit to Denmark, when he was going to see his future wife. On his visit, he met with the famous Danish demonologist Niels Hemmingsen, in 1589-1590. The idea of demonology was only remotely known in Scotland till it was taken interest in by King James; rather many of the scholars say that King James was the one who introduced the idea of Demonology in Scotland (Ryynanen , 1-39). King James was the only monarch in history to have studied and written a book on the subject of demonology. The title of the book was Daemonologie. Many scholars see the political inclinations of the book and argue that the third part of the book, with descriptions of the demons seems somewhat different than the first two parts and is thought to have been influenced by the political turmoil he had to face during the 1590s. On his visit to Denmark, King James was stuck in a terrible storm and that is what triggered his belief in the idea of witchcraft and demonology. The Witch Hunts While on his way to Denmark, the King’s ship was stuck in a dangerous storm, which was later confessed to have been a witch plot to take the life of King James. It was this confession in the 1590 that led to the rigorous witch hunt throughout Scotland in 1590 (Normand and Roberts). Amongst the very first instances of the persecutions during the witch hunt was that of Geillis Duncane, the maidservant of David Seaton - a deputy bailiff. Duncane was skilled in medicinal treatment through herbs. This skill led to her curing many of the people who came to her with various ailments. This

Same sex schools Essay Example | Topics and Well Written Essays - 500 words

Same sex schools - Essay Example Although same-sex schools have the advantage over co-ed schools in terms of academic excellence. Its disadvantages outweigh those advantages. For example in female same-sex schools, females don not have to struggle with their gender identities and thus can concentrate on their schooling. Girls no longer have to ask; "is my hair ok How does my makeup look Am I going to look like a geek if I answer another question Do I have to play sports to impress the girls" (Fidelman) In contrast, adolescents in co-ed schools are always flooded with these issues on their mind instead of concentrating on their academic lessons which should be the most essential task (Fidelman). However, the disadvantages of same-sex schools are far more plenty than its advantages. Schools should be a training ground to enable the students to be ready for the real world. In the real world, not only female dominate the world. In same-sex schools, emphasis is usually on female role model. The students' role models for best teachers are female, their role models for best athletes are female and the list goes on. Furthermore, single sex education is inconsistent with the goals of this nation's public school system to develop an educated population able to transcend barriers of race and gender in society" (Single sex education is an unwise policy).

Job Advertisement Essay Example | Topics and Well Written Essays - 750 words

Job Advertisement - Essay Example Furthermore, this job entails not only skills in accommodating guests and making reservations but also certain personal qualities that would be endearing to the guests. The importance of having good skills in cross-cultural communication is a great advantage. Usually, hotel guests are foreigners having a vacation or attending a seminar. According to Blanford ( 2009): â€Å" International businesses are increasingly aware of this fact and assist their employees with learning, adopting, and adapting to cultural norms when doing business in other countries†. ( suite101.com) This opportunity is for those who love to deal with people and make necessary arrangements that would afford the best possible service to a Hotel guest. The person who would fit this job must preferably be : Aside from the aforementioned characteristics, the applicant must be a graduate of a four-year course related to the Hotel industry or its operations. Moreover, the candidate must be outgoing and willing to handle customer complaints tactfully. Applicants with work experience related to this position is an advantage. He/she must be willing to work on a shifting basis. Compensation package would be discussed with the successful applicant. However, since our company is a leader in the industry, we offer higher than industry standard pay as well as fringe benefits. We are an Equal Opportunity Employer. Application for the position will close on Jan.30,2010. Blanford, K. (2009) Suite101: Cross Cultural Communication: Understanding Human Communication in the Context of Culture. Retrieved from http://international-cultural-affairs.suite101.com/article.cfm/cross_cultural_ communication on Jan 12

Motivation Concepts in Criminl Justice Communities Research Paper

Motivation Concepts in Criminl Justice Communities - Research Paper Example As a result, managers should be aware that one of their main functions at the workplace is to motivate workers for them to be able to increase their efficiency and efforts towards the accomplishment of organizational goals. Despite the benefits of motivation in the workplace, motivating workers have never been easy to some organizations. This is attributed to the fact that not all employees are motivated by the same factors. For instance, one employee can be motivated by simply increasing the benefits to workers while others will require more things to be done such as offering job securities. Therefore, managers should understand well what motivates his or her workers and employ the right tools for the success of an organization. Significance of motivation at workplace Motivation plays a big role at the workplace. Gail (2010) notes that for an organization to accomplish its objectives and meet its short and long-term objectives, then workers must be motivated. This is because a motiv ated employee works hard towards the attainment of the organization’s objective, which is very important. In addition, motivation increases an employee’s efficiency and productivity, which is important for an organization’s overall performance (Gail, 2010). ... A happy employee will certainly work hard thereby ensuring organizational goals are achieved. It also reduces instances of absenteeism at the workplace that may affect the company. Research indicates that most companies that perform well have high levels of motivations their workers. In addition, motivation reduces labor turnover within an organization because it makes employees feel comfortable working for the organization. This is because motivation makes employees feel attached to the organization they work for (Mork, 2010). Further, motivation reduces incidences of labor unrest among employees. Research has established that organizations, which motivate their workers, do not experience labor unrest among its employees, which is certainly very important since this help build the reputation of an organization. Motivation is also important because it defines whether an organization will be successful or fail. This is because a demoralized employee may not see the need to working tow ards achievement of organizational goals, which will certainly result in low productivity or labor unrest. Therefore, managers should strive to ensure that workers are motivated all the time for greater productivity and success (Mork, 2010). Workplace motivation techniques Managers can use a variety of techniques to motivate their workers. Recognition is one of the tolls that can be used by managers to motivate workers (Ray, 2010). Recognition here refers to acknowledging a job well done by an employee. In fact, it cost absolutely nothing to recognize an employee. However, an employee who feels appreciated will be motivated to work extra hard towards achievement of organizational objectives. Secondly, employees can also be motivated by offering promotion and leadership opportunities.

The Genesis and Presentation Essay Example for Free

The Genesis and Presentation Essay Orwells point through Winston is that those who care are insufficient on their own, a singly party state of the tyrannical nature of Ingsoc can only be overcome by a combined effort of the people: an uprising of the proles, Winston stands alone and is so crushed beneath the boot of Big Brother. Winstons shares Orwells frustration over the matter of the proletariat, Orwell felt that he could see the world letting its freedom slide into the hands of a select few, he knew that it could be stopped if only people could be convinced that they were losing their liberty. However he also felt that this decent into totalitarian control was inevitable and that the people of the world could never be persuaded to take a stand, we can see this through the words of OBrien when he is torturing Winston: The programme it sets forth is nonsense. The secret accumulation of knowledge a gradual spread of enlightenment- ultimately a proletarian rebellion- the overthrow of the Party It is all nonsense, the proletarians will never revolt, not in thousand years of a million. They cannot The rule of the party is forever, make that the starting-point for your thoughts. 18 Julia is of a similar caste to Winston, in that she represents the politicly active, however she is representative not of those who are benevolently crusading for justice and freedom, instead she represents those who rebel selfishly. She fights for her own good, for physical pleasure, not intellectual freedom as Winston does. Orwell uses her to illustrate another point: she does not require nearly so much reindoctrination at the conclusion of the novel, this is because she is not as true a political activist in Orwells mind. The point he is trying to show the reader through her existence is that those whose dissent is selfish are merely superficially seditious, and their political convictions are irrelevant. Again he shows us that those who stand alone cannot succeed against a totalitarian state. Through Julia and Winston as a pair Orwell demonises the state by showing that it destroys love. The last thing within Winston that is torn from him is his love of Julia, and it is at this point that he makes the change from Man to Shell. The last character OBrien in description seems calm, reasonable, manipulative and easy to talk to, he is glib and quick witted. He is Orwells representative of the Party, he is almost Satanic in the way that he converts and perverts those that try to battle wits with him, he is insidious in spreading the propaganda of the party and converting, then destroying those who rebel. Harbinger of pain and suffering, he is the penultimate evil and representative of all that Orwell hates. Orwell makes him out to be despicable, obviously he is psychopathic, without feeling or remorse, and his sense of morality is so twisted that it is barely recognisable as human sentiment, but Orwells technique goes further than this, he even describes him as physically ugly: There were pouches under the eyes, the skin sagged away from the cheekbones However the Authors purpose in creating OBrien is to primarily to allow him to explore the political message that he wants to write of in more detail. Whilst a generic and simplistic political message such as Totalitarian systems are bad is a relatively simple to encode into the plot of a text such as this, it is far more complex if the author wishes to discuss the specifics of politics. As Orwell was primarily an essayist he was not used to showing his beliefs in such a generalised way as a conventional political fiction would allow, so it was necessary to find a way to examine the political doctrine of a centralised economy in detail, but more than that it needed to be accessible to the average reader. It was with these needs in mind that Orwell devised OBriens role in the plot, it is his discussions with Winston over the party politics that Orwell uses to explore these concepts with the reader. When OBrien explains, it is Orwell who wants to show the reader something. For example Orwell uses OBrien to present his thesis that power is not a means, it is an end. Orwell took great pride in writing prose like a window-pane, he believed in a similar doctrine of writing to Gustave Flaubert, in that a writer should appear no more in his work than God does in nature. However where Flaubert was trying to write a realist novel, Orwells work is more naturalistic in its style. The descriptions are clipped and precise, and flowery language is not to be found within the pages of the novel. His dry, clipped style adds perfectly to the anguish he describes in his foretelling of the future. The book is primarily dominated by narrative, Orwell is only interested in Winstons conversations so far as they serve his political purpose, and outside the Ministry of Love, almost all of Winstons conversations are too censored to show any political belief whatsoever. Therefore Orwell is forced to focus his work on the thoughts of Winston to explore his political ideas. There are certain themes that Orwell uses to better portray the ideas that he wishes to explore. Primarily there is the theme of the destruction of love, Family love: between Winstons family, and between the Parsons family who live next door. Sexual love: between Julia and Winston. Platonic love: between friends. All these ideals the Party has destroyed. This is just a fairly simple way for Orwell to engender a hate for the Party in his reader, a hate which would enhance Orwells political message on the evils of totalitarianism. Other more subtle metaphors and literary methods that Orwell uses are: the glass paperweight is used to represent freedom from the Party. It is bought when Winston first begins to deviate from the Party doctrine, and it is finally smashed by the guard when Winston is captured. Here we see that the coral, like his freedom, was actually far smaller than it appeared within the glass. Through the same area of the book the Rhyme of St Clements is used by Orwell to establish a growing tension, and is symbolic of the inevitable end to Julia and Winstons affair. This happens because as one reads the text the reader doubtless remembers the full poem, knowing the final line Here comes a chopper to chop off your head, it is hard to relax as one sees its approach. This increase in tension serves Orwells political purpose he wishes to focus the reader on the helplessness before the Party that Winston and Julia are victim to, the feeling that their defeat is inevitable adds to this, and is furthered by Orwells use of the Rhyme. Above all Orwells literary methods serve to create a book that has stood as one of the greatest political writings of all time, these techniques have allowed Orwell to write a novel that is impossible to read without being changed forever. Merely skimming through the text for the sake of escapism, which surely was never Orwells purpose, it is inevitable that Orwells political beliefs will leave their mark on the reader. This novel has spawned a thousand fictions of its type, and many great works such as the novel A Handmaids Tale by Margaret Atwood or the film Brazil owe their lineage to the work of Orwell. More than this the ideas that his idea of language as explored in the book have influenced the English tongue forever, words such as Doublethink and Newspeak will go down in the dictionary for all time, as will an adjective that I think he would be proud of Orwellian. However the scope of influence of Nineteen Eighty-four goes beyond literature even beyond language, to the very subject on which he was commenting. Nineteen Eighty-four changed politics forever, Orwells warning, along with others of the time was indeed heeded, and humanity was diverted from a path that could easily have been as self-destructive as that described in the novel. I believe that congratulations are in order to the great man George Orwell for producing a political fiction that has eternally changed mankind, Thankyou. 19 Matt Jackson Bibliography Greenblatt, S. Three modern Satirists: Waugh, Orwell, and Huxley. C1965 Yale University Press. Orwell, G.Letter to Francis A. Henson (extract) [New York Times book review, 31st July 1949. ] [Life, 25th July 1949] Orwell, G. Politics and the English Language Horizon, April 1946 Burnham, J. The Managerial Revolution 1941; John Day Co. Orwell, G. Letter to Roger Senhouse 26th December 1948 Ranald, R. A. George Orwells 1984,1965; Monarch Press. Zamyatin, Yevgeny. We 1972 Penguin (First published in English in the USA 1924) Orwell, G. Letter to F. J. Warburg 31st May 1947 Orwell, G. Nineteen Eighty-four; 1949, Secker and Warburg Distopia [online] [cited 27/03/2002]. Available on the World Wide Web URL: http://www. geocities. com/Athens/Delphi/1634/Distopia. html Rucco, A. A Text Response Guide to George Orwells Nineteen Eighty-four. 1993 Wizard books. 1 Greenblatt, S. Three modern Satirists: Waugh, Orwell, and Huxley. (p. 66) 2 Orwell, G. Letter to Francis A. Henson (extract) [New York Times book review, 31st July 1949. ] [Life, 25th July 1949] 3 Greenblatt, S. Loc. cit. (p. 66) 4 Orwell, G. Politics and the English Language Horizon, April 1946. 5 Burnham, J. The Managerial Revolution 6 Orwell, G. Letter to Roger Senhouse 26th December 1948 7 Ranald, R. George Orwells 1984 (p. 119) 8 Zamyatin, Y. We 1972 Penguin 9 Orwell, G. Letter to F. J. Warburg 31st May 1947 10 Orwell G. Nineteen Eighty-four; 1949 11 ibid. 12 Orwell, G. Letter to Francis A. Henson; loc. cit 13 Distopia [online] [cited 27/03/2002] 14 Yea I need to dig up a couple of references here I know I am working on it; the only catch is I cannot actually remember where I read half this stuff. :(15 Orwell, G. Nineteen Eighty-four Loc. cit. 16 Ok, this idea is essentially one of my own, but it was extrapolated from a point that you made in conversation the other day, I would like to reference this if I can, any suggestions on how to do it? 17 Rucco, A. A Text Response Guide to George Orwells Nineteen Eighty-four 18 Orwell G. Nineteen Eighty-four Loc. cit. 19 Sorry I will do something about the conclusion, I know its wanky but it is 2. 30 in the morning and I think I am losing the ability to construct coherent sentences.

Hybrid Electric Vehicles Essay Example for Free

Hybrid Electric Vehicles Essay Hybrid cars are thought to be the vehicle of the future, with increasing emphasis being put on cutting carbon footprints and protecting the planet. Not long ago Hybrid cars were the preserve of the particularly eco-conscious, but they have now made their way into the mainstream. Most major motoring brands offer Hybrids with models like the Toyota Prius, the Honda CR-Z and the Lexus CT proving popular. They work by combining a fuel engine with electric batteries, which reclaims energy when the car brakes or converts energy from the petrol in the fuel engine. However, more manufacturers are developing plug in Hybrids, which offer the option to recharge more powerful batteries through a common household electricity socket. Hybrids are environmentally friendly One main reason drivers opt for a Hybrid over a standard car is that they want to cut the impact their motoring has on the environment. These motors are more eco-friendly as they encompass two engines a traditional gasoline engine and an electric motor and batteries which work together to cut fuel consumption. This makes them the car of choice for motorists who are environmentally conscious and know that opting for a gas guzzler will have a negative impact on the environment. They also have a lower running cost In tough economic times when the cost of car insurance and petrol is rocketing, people will do anything to keep the cost of their car maintenance down. Investing in a Hybrid is one way to do this. Thanks to the two-engine system Hybrid drivers will use around half of the petrol or diesel, making for fewer pricey trips to the gas station. You get road tax breaks In an effort to encourage people to be eco-friendly in their motoring practices, the government is encouraging people to drive a Hybrid by giving them road tax breaks. Depending on the carbon emissions of their particular car, drivers will either pay less road tax or none at all. Hybrids are expensive to buy in the first place While you might save on running costs, Hybrid cars tend to cost more than their equivalent gas guzzling counterparts. However, the difference tends to stand at around ? 1,000 to ? 2,000, meaning that it is very possible to make your money back in the long run. Some people are concerned about the batteries Hybrids utilise batteries and some people are worried about the toxicity of these. However, todays models use NiMH batteries rather than the environmentally difficult nickel cadmium ones. Furthermore, these battery packs are designed to last for the lifetime of the vehicle. New parts and servicing can be inconvenient and expensive. Due to the innovative technology utilised in Hybrid cars, mechanics at traditional garages do not have the expertise to fix them should something go wrong. This means that Hybrid owners need to take their motor back to the dealer for servicing. In no way should they attempt to fix the problem themselves as there is a risk of electrocution. Whats more, because Hybrids are newer and rarer getting hold of new parts can be an expensive process, which can make maintenance on the car more expensive than with an older motor.

Forming Strategic Alliances Business Essay

Forming Strategic Alliances Business Essay During the globalization, managers are confronted with a rapid changing competitive landscape. In order to overcome this difficulty, firms try to make alliances. Making strategic alliances is the relevant choice for managers to search for ways for how to compete effectively and create the successful future. Recently, collaboration between companies became fashionable .Strategic alliances is a cooperative agreements between companies. It involves all kinds of companies such as large, medium and small. In strategic alliances, partner companies join forces for common goals without losing their strategic autonomy. Representation of an alliance: Goals and interests Goals and interests specific to A specific to B Source: Dussauge and Bern (1999), Cooperative Strategy, ch.1, p. 3 The Advantages of Strategic Alliances There are several advantages of forming alliances: It may facilitate entry into a foreign market Many firms who want to enter foreign market, they need local partner who will understand business conditions and who has good relations with local government and organizations. For example, in 2004 Warner Brothers entered into a joint venture with two Chinese partners to produce and distribute films in China. Through the partnership with local firms, Warner Brothers succeeded to distribute any films it produces It allows firms to share cost and risks for developing new products or process For example, an alliance between Boeing and Mitsubishi share 8billion U.S Dollar among the partners for building a new aircraft such as 7E7. It stimulates to develop skills and assets which are difficult to do alone For example, in 2003 Microsoft and Toshiba established an alliance for developing a new microprocessor for entertainment for automobiles. Microsoft brought its software engineering skills and Toshiba its hardware engineering skills. It helps companies to establish technological standards For example, in 1999 Palm Computer formed an alliance with Sony under which Sony agreed to license and use Palms operating system in Sony PDAs. The motivation was to establish Palms operating system as the industry standard for PDAs against Windows-based operating system from Microsoft. The Disadvantages of Strategic Alliances Establishing alliances can be risky. Unless a firm is careful, it can give away more than it receives. It means that, if the partner reckless of managing its know-how, it can be leaked to other partner. Main drivers of formation of alliances: The recent and rapid growth in the number of strategic alliances can be explained by various changes in the international business environment. Globalization of trade and acceleration of technological progress seem to be major driving forces that have led firms to enter into significant numbers of cooperative agreements. Strategic Alliance drivers: Globalization Technical changeDisenchantment with M A Source: Tayeb, M. H. (2001), International Business Partnership, ch.2, p.35. Globalization The Globalization is the process which includes the objectives relating to the need to establish a large global presence, to gain knowledge and size, ensure competitive defence and deal with regulatory and political barriers to new market entry. One of the main drivers of globalization is the fact that customer needs and preferences throughout the world are rapidly converging. This makes firms to produce so-called global products suited to all consumers, irrespective of their nationality. International alliances can offer an effective way to globalize more rapidly and therefore enhance a companys competitiveness. While making international acquisitions is both costly and risky; setting up a network of wholly foreign subsidiaries is long, expensive and hazardous; licensing gives little control. Global alliances can allow the partner companies to pool resources produce global product and distribute it worldwide: British Telecom, MCI and ATT for World Partners; Alliance of Sambuca and Nemiroff; Alliance of Philips and Whirlpool. Technical Change: The cost and complexity of new technology are increasing extremely rapidly. Between 1970 and 1990, RD expenditures rose three times as fast as spending on fixed assets (Collins and Doorley, 1991). With the increase in the diversity and complexity of technology know-how, the range of possible innovations based on this expertise is growing wider. While the range of possibilities offered by new research has been increasing tremendously, individual RD programs are growing ever more expensive and the chance of achieving technically successful and commercially profitable results have become more and more uncertain. This is why cooperation is viewed as unavoidable in many high-tech industries: by dividing up the RD work between the partner firms, it enables them to share costs, pool their expertise, and explore a greater number of avenues (Dussauge, Hart and Ramanantsoa, 1992). For example: The Peugeot/Renault JV, Alliance of PRV V6 Engine Disenchantment with MA The disenchantment that has followed many mergers and acquisitions seems to be one of the reasons behind the recent development of strategic alliances. Alliances make it possible to avoid the culture and organizational shock coming in the wake of a merger by proceeding step by step, and by gradually adapting the content and structure of the agreement. Formation of Strategic Alliances Formation process: Source: Schaan, J (2007), Cases in Alliance Management, ch. 1, p. 7 Strategy development The rationale for a strategic alliance needs to be firmly in a clear strategic understanding of a companys current capabilities and those it will need to be successful in the future. First of all, managers need to establish the strategic goals of their companys and then evaluate their resources and capabilities to see if they are capable of executing on their own. The process starts by developing a realistic appraisal of what resources are required to meet a companys long-term strategic objectives. The objectives are for increasing competitive advantage. The manager must state that what capabilities the firm has and searching for. With this undertaking, managers begin to establish their criteria for rating partnership opportunities if this is an option they choose. Before making the mind to go for the alliance, the potential costs involved need to be considered such as technology transfer, coordination and management costs, which is high indeed. (Tayeb, H. M 2001). Managers need to take into account of, if the firm has an experience on building alliance. If this is first alliance, a company should look carefully at its internal policies and practices and evaluate to what degree they will help or hinder an alliance. For example, if a company has difficulties on managing its internal communication, then there will be strain on the alliance relationship. It is best to modify internal practices as necessary before introducing a third party. The process of strategy development is as following: Strategy Development: Source: Schaan, J (2007), Cases in Alliance Management, ch. 1, p. 7 Selecting the right partner It should come as no surprise that choosing the right partner is a major determinant of how successful an alliance will ultimately be. Inexperienced companies should not hurry up to do a deal-choosing partner. Poor partner selection ranks high among the reasons for alliance failure. It invariably takes longer than anticipated to find the right partner. Managers should spend time and resources to thoroughly analyze the potential opportunity. Depending on the scope and complexity of the alliance, it takes from several months to a couple of years to find the right partner. Small companies looking for alliance partners are often tempted to look for shortcuts as they find themselves facing time and financial pressures. They may succumb to the temptation to partner with any company, whether or not it meets their strategic needs. This is the mistake that companies make, because a partner must fit a companys strategic needs. Small companies mostly keen on forming partnership with large companies. The reputation and image of the large company can often cause the small firm to ignore its own strategic objectives. After the strategic objectives were defined, managers should decide how many partners to approach. The search process starts by formalizing partner profile screening criteria, developing a list of prospects, ranking the list against the criteria and then focusing on a manageable number of the best prospects. Complementary assets and capabilities is the core characteristic of partners for evaluation the strategic fit. Having identical strategic assets is not a good basis for a partnership because the possibility of competitive conflict can be high over the long term. It is necessary to evaluate partners according to their strategic, cultural and operational fit. Concerning to strategic fit, managers should take into the balance of need between the partners. If the needs of other partner are to get more profit, then this will not be long-term alliances. The nature and durability of the strategic fit is also a critical consideration. It is important that the long-term objectives of the partner are not in conflict and that the intended benefits can be sustained. During analyzing strategic fit, firms need to choose a partner who has a potential strategic network. In high-tech industries, most of the firms have cooperative network with each other. As it said above, building an alliance with large firms is risky. Companies should choose a partner who is almost the same size. Research indicates that choosing substantial size of partner can decrease successful collaborative activity. It can lead Merger and Acquisition. Cultural fit is core of choosing partner. It can affect business logic, competitive behaviour, time orientation, and decision making. It directly impacts the ability of partners to work together to meet their common objectives. Research of KPMG shows that, the reason of 70 % of strategic alliances failure is cultural contradiction among the partners. Culture of companies has profound effect on organizations operational practices such as management and organizational structure, decision-making practices and employment policies. Negotiation The major part of long-term collaboration is established at the negotiation stage. Negotiation should be as first and foremost as a means of building the linkages that will support effective collaboration between the partner companies. The negotiation process is perfect way for developing some unique insights into how the other party does business. In negotiation process, several areas require particular attention such as: collecting negotiation team, negotiation preparations, the process of negotiation itself and forming a negotiation agreement. Negotiation can be stressful and managers need to be sure that his team members can have contribution. Besides, legal and tax professionals have a very important role to play in putting a partnership together, but during the negotiation it is best to avoid them to attend the process. Well preparation can make the negotiation process easy and smooth. Advanced preparation should also help assess bargaining power, understand the concessions to be made and forecast issues that might arise. Good negotiations are characterized by honesty and an open flow of information between the partners. The agreement should be well written and set out the purpose, term, duration, warranties, obligations. Implementation Making the right decision about strategy, partner and structure is only the beginning. The real work starts when companies implement their alliance. While the chosen structure and scope of an alliance will significantly influence the kind of implementation required, the material covered in this section presents principles for creating winning conditions that are applicable to all. The main problems of forming strategic alliances There are different problems of forming strategic alliances. As it is obvious that strategic alliances in most cases are managed by two or more parents makes them inherently risky. The problems in forming alliances stem from one cause: there is more than one parent. The owners of parent firms are powerful. They can and will disagree on just about nothing (Killing, 1982). Such as Queensland Minerals alliance, owners of both parts parent companies were disagree. Amcon Corporation wanted to expand to Queensland, but the CEO of Victoria Heavy Industries did not want to. As a result Amcon renegotiated the alliance agreement. Organizational culture, a companys ways of doing things, refers to basic assumptions and beliefs that are share by members of an organization. These operate unconsciously and define an organizations view and its environment. Organizational culture can cause problems where companies with distinctive cultures merge or form a strategic alliance. Employees from the parent firms tend to use their home-company culture. In this connection, Datta and Rasheed (1993) mentioned that, a lack of cultural sensitivity can easily lead to misunderstandings in strategic alliances. Main Problems of Forming Strategic Alliances Unsuccessful rate of alliances are high. The success of an alliance seems to be a function of three main factors: Partner selection Alliance structure Managing alliances