The School Exclusions in Britain Essay Example | Topics and Well Written Essays - 2500 words

The School Exclusions in Britain - Essay Example The fixed term exclusion is not exceeding 45 days in a school year. 1-3 day's exclusion usually gives desired results in behaviour of the excluded student and it does not lead to adverse educational consequences. However, if new evidences come into the light the exclusion limit may be raised. The lunchtime exclusions, which are for one-half day, are also fixed term exclusions (DCSF 2008). Informal or unofficial exclusions are child and parent friendly but law does not take these into consideration. These are generally made for students who had shown good behaviour previously. The problem is solved and stigma of exclusion does not occur. The student is sent home due to improper appearance or dress code. The African-Caribbean students are sent home for hair cut. The parents of constantly disruptive students voluntarily accept to change his/her school rather than official permanent exclusion. While in internal exclusions student is allowed to remain in school premises but can not participate in school activities (Blyth & Milner 1996). The DCSF (2008) guidelines do not consider exclusion appropriate if made on minor incidents, poor academic performance, being late or truant, pregnancy, breaches of rules regarding uniforms and appearance unless persistent and for behaviour of the parent The DCSF (2000) advice schools to avoid excluding SEN students with statement except under exceptional conditions. The pupils with mental, sensory, intellectual and physical impairment should not be excluded because of challenging behaviour due to their disability. There should not be discrimination on racial grounds. The pupils in public care should be retained in school. The Head teacher's power to exclude: The head teacher of a maintained school or the teacher in charge of a pupil referral Unit (PRU) may exclude a pupil from the school for a fixed period or permanently. To exclude permanently means removing a child from the school on disciplinary ground (Education Act (s.52) 2002). Thus the statutory power to exclude a student reside with the head teacher since the Education (No. 2) act 1986. The decision to exclude a pupil should be taken only: (a) in response to serious breaches of the school's behaviour policy; and (b) if allowing the pupil to remain in school would seriously harm the education or welfare of the pupil or others in the school. The headteacher should exclude a student as a last resort when all other remedies have genuinely failed (Harris et al 2000). The head teacher should regard following prior to this serious decision lest a student is unfairly excluded: Behaviour Policy; School's Drug Policy; Schools Equal Opportunities Policy, Human Rights Act 1998;Disability Discrimination Act 1995; Special Educational Needs (SEN) Code of Practice; Race Relations Act 1976 as amended by Race Relations (Amendment) Act 2000.(DCSF 2008) The headteacher should ensure that the exclusion is not imposed in the heat of the moment unless there is an immediate threat to safety. He should take statements from witnesses and see the possible provocation. He may also take other persons' opinion to

Amy Winehouse Essay Example | Topics and Well Written Essays - 2000 words

Amy Winehouse - Essay Example She was later expelled for piercing her nose and not applying herself. She ventured into the music career at the age of sixteen after her classmate, Tyler James a pop singer, passed her demo tape to A&R recording label. After signing her first recording deal as a jazz vocalist; her music developed into an eclectic mixture of pop, jazz, R&B and soul. After her 2003 album, Frank, hit double platinum status Amy Winehouse began showing up to club and TV performances while too drunk to perform for the whole set and ruined her reputation. She also got into on and off relationship with Blake Fielder, Music video assistant, who introduced her to hard drugs. The couple often fought in public, and their private life involved doing drugs, alcohol and causing self-harm. Her 2006 album Back to Black won her five Grammy awards and earned commendation for her songs including Rehab, Back to Black and Valerie. She passed away at the age of twenty-seven after an accidental poisoning from alcohol. In 2006, she dumped her management company, after the company suggested that she should enter rehab for alcohol abuse. She turned the experience into the song Rehab in her second album, Back to Black. She expressed her refusal to accept treatment for substance abuse. The song remained in top ten list in United Kingdom for some time and earned her an Ivor Novello award for the best contemporary song. The album also won her two BRIT awards for the best female solo artist and the best British album in 2007. The album also hit platinum levels in America in less than a month after winning the BRIT award. In April 2007, she got engaged to Blake Fielder and married in May 2007. She returned to her old habits of substance abuse and on Agust8, 2007 she went into a coma after an overdose of several drugs. Her health began to deteriorate despite her success in music and at a concert in London in June 2008, she punched

Financial Aid Appeal Essay Example for Free

Financial Aid Appeal Essay First year of college was very challenging to me yet I was still wasnt ready for the courses that I chose. My goal was to obtain an a degree maybe, i havent decided yet, and then i wanted to transfer to a 4 year institute to obtain a B.A Degree. My educational goal was to be majoring in an unknown field to many. In Fall 2009 I chose courses I have since realized were too difficult for a first-time student and I became overwhelmed. Having had no prior experience with college-level life, courses, and exams. I was not sure what to expect and learned that my study techniques lacking, resulting in poor grades. I also failed to attend the review sessions, did not seek assistance from my professor or tutoring help, and as a result I failed my courses. Due to these circumstances I have been rendered ineligible to receive financial aid. Without financial aid I will be unable to continue my education because I cannot afford the cost of supplies, fees, transportation, and personal expenses. Receiving financial aid will allow me more time to study properly. Without it, I will be forced to take time away from my studies in order to work. My academics are my first priority now and I realize I need to devote all of my time to them in order to be successful in the future I recently evaluated my plans to improve my academic. I have determined the following points to be the keys to my educational success. 1. I will balance the course choices better. 2. I will manage my time wisely on academics. 3. I will seek assistance with my coursework when I have difficulties. 4. I will maintain communication with my professors on a regular basis to ensure success in my courses 5. Complete classes C or better. I understand the expectation better now and I am doing well in my coursework this semester with currently all passing grades. I have made a huge improvement and I am determined to pass every class this semester. Although I have made great improvements, without financial aid I fear I will find myself struggling to succeed once again. I hope those of the financial aid committee who read this will give me a second chance to help me accomplish my goals and reach success for the rest of my time at college. Thank you for allowing me the opportunity to explain my financial circumstances. I look forward to hearing about your decision. Sincerely, Any correction/improvement needed? thanks

The Impact of Increased Domestic Abuse Rates

The Impact of Increased Domestic Abuse Rates INRODUCTION 1.1Background of study According to the United Nations secretary, the general Ban Ki – Moon (2008) highlighted: one universal truth which always prevails in all countries, cultures and communities is that violence against women has never been accepted, will never be excusable and in any circumstance will be tolerated. Violence against women is an international concern since it is a national phenomenon that influences women of all races, ages, religions and economic statues. Every year as a result of violence, more than one million people lose their lives and many suffer from non- fatal injuries which are mostly women kids. Moreover, it is a huge expense for the economy since it erodes billions of US dollars worldwide mainly in health care expenditure and much more in national economies in terms of workforce absenteeism, new law enforcement or even loss investment. In 2012 there was an estimation of 475 000 deaths which was recorded as a result of homicide. Furthermore 1 in five women have been sexually abused when she was a child and 1 in 3 women have been victims of either physical or sexual violence by their intimate partner at some point in their lifetime. According to the late Nelson Mandela in the health organization in (2002:12) which emphasize in the world report on violence and Health that: ‘Many who live with the violence day in and day out presume that it is an innate part of the human state’ Brutality against women is a violation of the human dignity, the right to life and considered as an extreme inequality towards the women. According the world Health organization, 2004 in Europe North America nearly 3.9 men die from suicide for every 1 women they killed and in Asia the sex ratio are about 1.1. Unfortunately Mauritius, our small paradise is not to be left, the figure is even higher here where 1 women out of 4 are been battered. Between January to September, in 2013 nearly 1376 cases of violence against women were reported even though the ministry of gender equality had already allocated 12.8 million (320, 000 Euros) to combat against intimate partner violence declared by the Defi Quotidian. The Family Violence Prevention fund (2008) with the American Association of University Women announces that more than 1,200 women are been killed every year by their husbands or boyfriends. Violence is associated with health problems and it affect the person in all dimension, physical, sexual, mental. In UK it affects both the child and the mother’s health which often result in maternal mortality. In addition to it, 70 out of 295 women in UK (24%) died during their pregnancy or within 6 weeks they given birth and 19 of them were murdered according to the review saving lives: Maternal deaths to make motherhood safer in 2003. Last but not the least, 30 to 66% of the same abusive offender exploits both the mother and the child. In India, they used to beat their wife and death caused by means of fire was very common that is women were been douse with kerosene and then it was claim that she died as a kitchen accident. Public officials in 1980’s reveal that women who were mostly aged between 15 to 44 in Bombay or other urban areas of the Maharashtra where 1 out of 5 women were associated to accidental burns[S1].(world Report on violence and health, 2002) According to Durkheim (1800); Kushner, Sterk et al., (2005) which is disclose in Davis et al., (2011) research uncover that women were less expose to violence when they were residing in the protective domestic sphere, however it was when they started to undertake non traditional roles, according to Levinson (1999) that is been engaged more in the men’s role which lead them been more susceptible to violence. However, women are now emerging greatly in the world of business, thus they have a more independent lifestyle compared with their partner whereas some time back they were heavily depending on their partner causing them been more vulnerable to abuse and victimization. Culture depicts norms that women need to respect his husband thus if the women made a mistake at any level, the partner had the right to punish her. An Anon Pakistan (n.d) notes were publish that beating a woman is to chastise or to discipline her as it was culturally and religiously justified because men are t he owners of their wives and it is very much necessary to show them who is the boss so that the future transgressions are discourage[S2]d. The gender based violence is rooted in gender inequality, characterized by unequal power relation and the social structures are like factories which yields it to the society. The concept of masculinity has been integrated since civilization which is the main entrance for violence. The media also plays an important role in the sexualisation of women, portraying a negative image of the women to the society. Religion engage in the production of discrimination violence against the women, the speech, scared text and their meaning , the practice of exclusion and the sexist un equality in church for instance contribute to maintain violence against women Stroher 2009, p.101 mention in Krob and Steffen article in 2015. Authorities’ responses are crucial to domestic violence calls. However police officers are often reluctant to intervene, often performing their job in a leisurely manner in serious cases and most surprisingly they side with the offenders than been with the victims. Parnas 1967 and Browne 1995 disclose that police hesitation to deal officially with domestic assaults is due to insufficient law enforcement in response to this major concern. Rather than been part of the solution they been increasing the problem. The police officers categorized simple assaults as been of low importance thus the victim will have to wait for the officer’s availability or seek assistance with other agencies from Buzawa 1993 and Buzawa 1996. According to Waaland and Keeley in (1985) Â ½ of a sample of the survey they conducted indicated that the police officers did not give any arrest in cases of illegal assault. Thus it is been added to the debate of addressing violence against women and the intervention strategies of the officers 1.2 Problem statement According to the domestic violence Homicide Report (2003); the human death toll is grossly underestimated. In 2001, intimate partner violence against women account for 20% of all non fatal violence that is 600,000 crimes overall. (Matthews, 2004) In spite of women’s emancipation in the modern society, through its equal contribution at home and in society, we still perceive[S3] that women are been treated unequal to their husband or to other man in various settings. Domestic violence influence the women’s ability to participate in the world where they are unable to take care of their children due to various health problems that they experienced and pursue job careers normally. The government lost billions of money each year because of the enormous burden that violence leaves on the society. Mathews (2004), reveal that medical expenses from domestic violence range from $3 to $5 each year and this excludes the $100 million which are been lost by businesses from sick depart ure, lost salary, non productivity. No action is without meaning, Mahmood, 2001 stated that a women which is making use of a veil might be viewed in certain contexts as an oppression whereas in another might be a women’s resistance. Domestic violence also sends messages to the women that you must not breach this barrier. According to the European Parliament, 2006 violence is an exhibition of the historical unequal power relations between men and women leading to domination over and discrimination against the women by men preventing women’s full advancement. For example, the concept of the male honor is associated with purity of the women, if the women was raped or have sexual intercourse voluntarily outside marriage thus she was disgrace by the family. A study was conducted in Egypt where 47% of women were been killed by their relative after been raped. Women are unable to protect them from unwanted pregnancy and sexually transmitted infections. We note that the situation have become beyond control intern ationally. Children who witnessed violence have many health problems like behavioural, anxiety, depression and poor school performance. In North America, children who witness violence exhibit antisocial behavior due to psychological disturbances. Moreover, a research in Leon and Nicaragua (2013) shows those children of abuse women were 6 times more likely to die at age of 5. Children are dearly affected, 3207 cases of child abuse reported to the women’s Aid national Free phone Helpline (2013) and based on the women’s aid annual report (2013) 1,204 children were present at home during intimate partner violence. Unfortunately most of the authorities techniques are far of been protecting the victim. Ferraro (1989) disclose that despite having serious policies only 18 % of offenders are been arrested, they often very lenient in domestic violence incident by Eigenberg et al. However, it is far to be a simple issue, fault in the system is indeed contributing in the nurture of domestic violence where it create a need to address this issue. 1.3 Aim and objectives of the study The purpose of the study is to analyze the consequences of an increasing rate of domestic violence on the women and the responsiveness of the police authorities towards this major concern. The study will mainly focus on the impact that domestic violence have upon women kids, the forms of violence, sources, causes and how the authorities response to this alarming social phenomenon accordingly. Therefore, it will be interesting to know till what extent a women is been victimized in the 20th century. The objectives of this research are as follows: An insight of the different forms of domestic violence To disclose the voice of the stigmatized To investigate the effectiveness of the intervention strategies of the authorities upon violence To locate solutions to combat against domestic violence 1.4 Research Questions What are the forms of domestic violence and how does it impact women? What is the consequence of domestic violence upon the women? Are authorities’ intervention techniques effective in response to violence? What are the reasons for difficulty in combating against domestic violence? 1.5 Outline of the study Chapter 1: introduce the subject matter under study, how violence greatly influences the women, children and society and the response of the authorities towards this issue. The problem statement give a more in depth description how domestic violence has an impact on women, children and drawbacks of the police strategies. The aim and objectives and a brief picture of each chapter accordingly. Chapter 2: literature review Chapter 3: Methodology Chapter 4: Results and Discussions Chapter 5: Recommendations and conclusions REFERNCES World Health Organization (2013) Global and regional estimates of violence against women: prevalence and health effects of intimate partner violence and non- partner sexual violence. Switzerland: WHO publications. World Health Organization (2002) World report on Violence and Health. Geneva: WHO publications. World Health organization (2014) Global status report on violence prevention. Switzerland: WHO publications. European Union Agency for Fundamental Right (2014) Violence against women an EU –wide survey. Europe. Publications Office of the European Union. Devries k, watts C, Yoshihama M, Kiss L, Schreiber L.B, Deyessa N, Heise L, Durand J, Mbwambo J, Jansen H, Berhane Y ,Ellsberg M. and Moreno C.G. (2011). ‘Violence against women is strongly associated with suicide attempts: Evidence from the WHO multi –country study on women’s health and domestic violence against women’, Journal of social science and medicine, Vol. 73, pp. 79-86. Indian Ocean Times. (2013). Mauritius: 1,376 domestic violence cases recorded between January and September 2013, from: en.indian-ocean-times.com [accessed on the 12 April 2015 British High Commission Mauritius. (2015). Help and support available for victims of domestic violence in Mauritius from: www.gov.uk [ accessed on 12 April 2015] Women’s Aid. (2015). National and international statistics from: www.womensaid.ie [accessed on 12 April 2015] Council of Europe (2014) PREVENTING VIOLENCE AGAINST WOMEN: ARTICLE 12 OF THE ISTANBUL CONVENTION A collection of papers on the council of Europe Convention on preventing and combating violence against women and domestic violence. Europe: Council of Europe publications ([emailprotected]). Krob D.B and Steffen L. (2015). ‘Religious influence on education and culture: Violence against women as common sense’, Journal of Social and Behavioral sciences, Vol. 174, pp. 2374 -2379. Peter G; Sinder B and Stephens J. (1999), ‘Police perceptions of domestic violence: the nexus of victim, perpetrator, event, self and law policing,’ International journal of police strategies management, Vol.22 Iss 3, pp. 313-327. Chhikara P, Jakhar J, Malik A, Singla K and Dhattarwal S.K. (2013), ‘Domestic Violence: The Dark Truth of our Society’, Journal of Indian Academic Forensic Medicine, Vol.35 (1), pp. 0971-0973. Davis, R.L. (2010), ‘Domestic violence related deaths’, Journal of Aggression ,conflict and Peace Research, Vol. 2, Iss 2. Davis, D.M. (2013). Rehabilitation Counseling Master’s Students: Beliefs and Attitudes about Domestic Violence toward Women. Published PhD dissertation. Lowa: University of Lowa, 167 pages. Grovert, A.J. (2008). Domestic violence against women: A literature Review. Published Masters Literature review. Forest Grove: Pacific University, 41 pages. Rojas, L.D.A. (2010). Men and Domestic violence/Partner Violence in Santiago, Chile: the meaning of violence in masculinity. Published Master Dissertation. Gothenburg: Gothenburg University, 76 pages. 1 [S1]Source? [S2]discouraged [S3]percieve

The final solution :: essays research papers

The final solution It seems as though Present day Americans have â€Å"Super sized† their way of life from what it was in the past. People are buying larger houses, shopping at huge department stores, and buying goods in bulk. It also seems like people are living an accelerated lifestyle with a schedule primarily composed of business. New technology in communications and transportation has provided us with the necessary machines that get us through the day. Every morning, millions of Americans rely on their cars to carry them safely to work; most, make the journey alive. Drivers today not only have to deal with the road problems of the past like narrow highways, crumbled streets, and wheel-deep potholes, but we must also deal with the effects of a constant growing number of drivers on the road.. Unfortunately, countless lives have been lost on the roads due to people driving too fast, in cars that can’t stand up to today’s road conditions. These caffeine driven speed freaks, w eaving their little toy cars, in and out of traffic, during the morning commute, need to find somewhere else to wreck their cars because other people have jobs to be at. As much as people like defending their supped up Scions and Mini Coopers and enjoy blaming accidents and other traffic related issues on other factors, such as poor roads or careless driving, the fact is that cars are no longer a typical, safe means of transportation. Roads are too expensive to be re-surfaced every time a tree root springs up the asphalt, or whenever a few potholes break out. Today, we Americans need a dependable vehicle that is capable of safely transporting us through the rugged roads and highway trails. These vehicles would be big enough to provide ample space for passenger seating and cargo storage, and would feature an expanding pop out room, that could be used as a kitchen, office or lounge. The giant sized truck would enable drivers to safely travel through the roughest and most severe road conditions, even through trails un paved. This â€Å"Monster 4 x 4" would not only provide a greater level of convenience and safety for the drivers, it would produce the well needed funds to support struggling businesses and industries, such as US car manufacturers, the oil industry, and the US Government. While we can’t control how people drive, we can control what they drive. By restricting all cars, mini vans and small trucks from being used on city streets and highways, Americans would have no choice but to purchase a giant 4x4. The final solution :: essays research papers The final solution It seems as though Present day Americans have â€Å"Super sized† their way of life from what it was in the past. People are buying larger houses, shopping at huge department stores, and buying goods in bulk. It also seems like people are living an accelerated lifestyle with a schedule primarily composed of business. New technology in communications and transportation has provided us with the necessary machines that get us through the day. Every morning, millions of Americans rely on their cars to carry them safely to work; most, make the journey alive. Drivers today not only have to deal with the road problems of the past like narrow highways, crumbled streets, and wheel-deep potholes, but we must also deal with the effects of a constant growing number of drivers on the road.. Unfortunately, countless lives have been lost on the roads due to people driving too fast, in cars that can’t stand up to today’s road conditions. These caffeine driven speed freaks, w eaving their little toy cars, in and out of traffic, during the morning commute, need to find somewhere else to wreck their cars because other people have jobs to be at. As much as people like defending their supped up Scions and Mini Coopers and enjoy blaming accidents and other traffic related issues on other factors, such as poor roads or careless driving, the fact is that cars are no longer a typical, safe means of transportation. Roads are too expensive to be re-surfaced every time a tree root springs up the asphalt, or whenever a few potholes break out. Today, we Americans need a dependable vehicle that is capable of safely transporting us through the rugged roads and highway trails. These vehicles would be big enough to provide ample space for passenger seating and cargo storage, and would feature an expanding pop out room, that could be used as a kitchen, office or lounge. The giant sized truck would enable drivers to safely travel through the roughest and most severe road conditions, even through trails un paved. This â€Å"Monster 4 x 4" would not only provide a greater level of convenience and safety for the drivers, it would produce the well needed funds to support struggling businesses and industries, such as US car manufacturers, the oil industry, and the US Government. While we can’t control how people drive, we can control what they drive. By restricting all cars, mini vans and small trucks from being used on city streets and highways, Americans would have no choice but to purchase a giant 4x4.

Essay --

Percussion: The History ​Despite what many may think, percussion is well known across hundreds of nations all over the world. Percussion has been around for centuries, and it has a very important meaning in the lives of many. It would be safe to assume that Percussion will be around for a long time as well, and play an important part in the lives of many people. Most people see drums as a cool thing to do, others see them as a bunch of irritating noise makers; but do they know the history behind them? So what is percussion? Percussion is a musical instrument played by striking with the hand, a handheld, or a pedal-operated stick or beater (Hudson). There are different groups of percussion instruments, and as time went by, they have immensely evolved from where they started (Zed). So what is percussion, where did it start, and what is it used for? ​How and where did percussion start? Percussion started in Asia Minor [the western peninsula that now constitutes most of modern Turkey], being the first musical apparatus that ever came into being, existing in nearly every culture since before 6000 B.C. (Samuel & Jason). It was started by the native people hitting various items with sticks and hands. Percussion instruments were used for multiple purposes such as chanting, signaling war and communicating with other tribes (Samuel & Jason). The first percussion instruments were likely human hands and feet used to clap or stomp a rhythm. Eventually cultures discovered that they could create louder, more varied sounds with crafted surfaces and implements. In the 18th and 19th centuries, more percussion instruments [like cymbals and triangles] came to being. It is impossible to say where the first percussion instrument was made, t... ...e history of percussion is a very fascinating field of study; it is also important to those in the music industry, and for those who would like to pursue it. Percussion is also important because without it our music would be boring. It is also very helpful, because without it the Native Americans would not have been able to signal or communicate with each other and call for help during war and other times of need. While doing research on this subject I learned only a few things, such as the origin, what they are used for, and its important role in everything aside from marching band. The subject of percussion seems to be a much more important idea than most give credit for. The next time you see or hear about percussion, you will easily identify any of the instruments that a band member is playing. Now, you can give credit to where credit is due and deserving.

De Beers Jewellery

Case Introduction De Beers, the so-called cartel in the jewelry industry, is a company that dominates diamond industry. The core operational of De Beers includes diamond mining, diamond shops, diamond trading and industrial diamond manufacturing sectors. De Beers is active in every category of industrial diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea. The company's headquarter located in Johannesburg, South Africa. As the vertically integrated diamonds producer, De Beers also controls the power f supply to its ‘sight holders'.The group owns and operates mines in Canada has gained 26% Interest In South African mines through Its partners, operates In more than 20 countries across six continents. Areas of focus are In Botswana, Angola, India, Canada and RASA (South Africa). As the year 2000, the company remained the world's leading diamond producer and distributor with extensive activities in the value chain of exploration, mining and distributio n of rough stones as well as significant influence in processing, manufacturing and marketing. History of De Beers: Cecil Rhodes EraFounder of De Bees, Cecil Rhodes started the company by renting water pumps to diggers with flooded claims during the diamond rush In 1871. He seized opportunities to purchase and consolidate claims and later enter mines. Among the rights he purchased was the right to mine the De Beers brothers farm, whose name became the name if his company. Rhodes used his market position and access to credit to engineer a merger with Barney Barton (who managed to obtain a large stake in Kimberley biggest mine), in 1888 to form De Beers Consolidated Mines.De beers controlled close to 100% of South African diamond output and 90% of oral diamond output. Its position was so formidable that when the company reduced production in 1888, rough-stone process quickly rose by 50%. By 1893, Rhodes had established a single buyer, the Diamond Syndicate. It was also Rhodes, who nev er married, who conceived of the Idea of diamonds as a symbol of committed romance. Rhodes became the prime minister of Cape Colony In 1890, ad enacted laws benefiting mine owners. The Glen Grey Act effectively relocated native Africans from their lands to make way for industrial development.Rhodes was responsible for laws During his reign, he named the country as ‘Rhodesia' (Zombie since 1980), and by the ruling time, commissioned railways, bridges, schools and public buildings has emerged efficiently. Rhodes died in 1902. De Beers' share of rough diamonds had fallen to due to a large discovery at Premier, a competing local mine, though De Beers owned a stake in its production. De Beers stepped up its focus on buying and consolidating mines as opposite arose. While the company would remain without a forceful new leader until the sass, the system put in place by Rhodes endured.Ernest Oppenheim Era Ernest Oppenheim, came to South Africa as a diamond buyer. He would become mayor of Kimberly in 1908 and a member of the South African Parliament in 1924. Oppenheim builds up diamond interest and founded the Anglo-American Corporation in 1924. He then set out to link gold and diamonds, and began purchasing every known diamond mine in the early sass including new fields in Iambi. Oppenheim not only purchased mines, but also established a distribution system independent of dominant De Beers syndicate.Oppenheim began raising the issue of racial problems in Johannesburg, where e lived, and lobbied for creation of modern native villages and social progress for black Africans. As a member of the United Party and a member of parliament, Ernest opposed the Afrikaner nationalist. Unfortunately, the Nationalist Party came into power in 1942. And the era of apartheid, or institutionalized racial discrimination began. Harry Oppenheim Era Harry, son of late Ernest became the CEO of De Beers in 1957 until 1984.Harry was born to an assimilated Jewish family of German origins in Kimberly, the original center for diamond mining in South Africa, and lived most of his life in Johannesburg. Harry Oppenheim was also known for his philanthropy. From 1967, the social investment activities of De Beers were merged with those of Anglo American in the Group Chairman's Fund. The fund initiated and finances numerous projects that contributed to community development on a large scale in South Africa, particularly in the arenas if education and heals.De Beers was instrumental in establishing a number of schools and technical colleges for black students. Following the Sweet riots in 1976, Harry established the Urban Foundation to improve, directly and wrought legislative reform, the social and industrial environment of urban native Africans. The slogan on ‘Diamond is forever' was created during his time with De Beers. Nicholas Oppenheim Era In 1985, Harry son Nicholas succeeded him as a Chairman. In addition to diamond trading business and other related profit mak ing activities.Through the sass and sass, De Beers geologist explored in Angola, Australia, Brazil, Bolivia, Canada, China, DRY, Lesotho, Iambi, Russia, Venezuela and Zombie. Through this period, De Beers also expanded its advertising program worldwide; n 1972 in Spain and Brazil; in 1977 in Holland, Belgium, Austria, and Switzerland; in 1979 in Mexico; in 1982 in Singapore, the Philippines, Thailand, Malaysia and Taiwan; and 1984 in India and Korea. In the mid-sass, De Beers has implemented plans to ensure that its mines in Africa met 3rd party certified environmental management standards.De Beers also set aside nature reserves around mining areas in South Africa, Botswana and Iambi and commenced programs to protect rare biodiversity. Problem Statements The end of apartheid era in 1994, has written down several changes in the policies dad in South Africa. The situation become different for the native people where high priority then given to them instead of the Afrikaners. While rec ognizing that diamond mining had made economic contributions, a growing proportion of policymakers in Africa believed that the diamond industry had not generated sufficient contribution by way of value-added processing activities.Therefore the Minerals Development Bill was drafted by the South African Department of Minds and Energy (DEEM) which would become the county's new mining law by year 2000 and gibe the state exclusive custodianship of all mineral rights. Then a new policy called ‘Black Economic Empowerment' (BEE) came into the scene in 2000 with a goal of creating opportunities for previously disadvantaged communities and individuals, including black Africans, women and people with disabilities.In addition to the changes in policies as one of the biggest challenges, a potential threat came into the gem market by the advancing technologies, for synthetic production. Thus, De Beers needed a new strategy to override with both rapidly changing industry environment and new expectations of society. SOOT Analysts Strengths Weaknesses Its reputation of monopoly Strong investment in marketing and advertisement. Good – strong reputation with the ruling government.High operating cost (exploration, mining, sorting and distribution) Issue with mines that are offset with civilization areas. Strong competitors from other brands Opportunities Threat Technology advancement. Backed by government policies to support the health of the industry. Apartheid issue Strong competitors from other brands. Racial issue could cause angry mobs to destroy the mining equipment (loss) De Beers' 4-legged Strategy First Legged: To improve efficiency and margins from De Beers own operations Second Legged: To stimulate demand of diamond by at least 5% per year.Third Legged: To establish De Beer's own brand that directly meets the end customer. Forth Legged: Suppliers of Choice (SOC) – to improve efficiency and productivity sight holders. Recommendation Despite having sh ares in the major mining area since late sass, De Beers should expand/ to make effort to penetrate to new ventures of exploration areas. This is due to demand of synthetic industrial diamonds which is largely used in lots of fields: deiced, drilling tools for oil & gas, entertainment industry especially in acoustic devices and others.As a analyses, I couldn't see any issues of expansion, since De Beers has been the market leader for almost half of the century. In order to manage the societal crisis, De Beers can improve its labor policies by giving more benefits such as insurance, incentives, and other related compensation. Apart from that, the company should determine a minimum wage for its labor, and the company should keep on protecting the rights against child labor which happens to be a serious problem is African continents. To maintain a good CARS, De Beers should implements ways to give back to the community.Prevention campaign such as Hips, poverty and starving which are qui te popular in the African countries should be carried out efficiently to ensure that De Beers is the organization that cares, for what it's worth to public images. It is also important to sustain the efficiently of providing good diamonds to the world, Just for the company to stay relevant in the industry. In order to achieve that, De Beers must focus its core business as the producer of pure diamonds, not only focusing much on synthetic quality.