Napster - 4Ps

CASE STUDY ON NAPSTER INDIVIDUAL ASSIGNMENT SUBMITTED BY: - SUBMITTED TO:- indigo BISHT Mrs. RUCHI DIXIT PTM1001014 Module Lecturer Question: Evaluate how Napster has change for each one ingredient of the merchandise mix to cope with traditional and online symphony retailers? final result: History of Napster Napster was for the first time cr eradicateed in 1998-1999 as a peer-to-peer music downloading program. However, on march 5, 2001 Napster was ordered by the U.S. court to suss come on duty copyrighted material. The following Year Napster filed for bankruptcy and was bought out by Roxio, Inc. Napster has since reopened its online doors for business. It now does business in Canada, the U.S. an d the United Kingdom, has 410,000 customers, each of which reach ?14.95 per month to nurture the right of use to 1.5 one thousand thousand songs. With the increases in technology, Napster has had to focus on new ways to pull in customers and keep up with its competitors such as iTunes. Because of this fast pathetic environment, the company has strategically diverse its marketing mix. Product The core reaping of Napsters is music. The company asserts unlimited nettle to 1.5 million songs to subscribers at a fixed price per month. It too offers mass customization with radio stations based on feature artists and modern consumer downloads, along with a page that lists recommendations from Napster. These additional features (part of Napsters widen product) give the company an edge over competitors who simply offer music downloads. The Napster name is deeply tied in with its product. The neutral of Napster is to continue to build the Napster consumer brand as head as increase awareness of the Napster br! and identity. Napster has a written report as an all you can eat music advantage which is fun and affordable. These branding...If you want to get a right essay, order it on our website: OrderCustomPaper.com

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