Capstone to Business Management Final Project Essay

executive director thicksetTims java bean Shoppe is located in Sunnydale, Illinois. Sunnydale is a mid-sized city with a busy line of business organisation district and a large university and Tims is located smack dab in the middle of all the traffic. Tims Coffee Shoppe is in need of some practically needed emendments and of necessity things to run to a greater extent smoothly. Some of Tims problems were client satisfaction, employee loyalty and marketing. The side by side(p) pages have a detailed review of what Tim needs to become more in(predicate). wholeness of the most grievous things Tim needs to accomplish is a engageover of his human resource program to address employee formulation, thus creating better customer do as healthful as expanding the types of marketing he utilizes. If he follows jots he would have the opportunity to obtain his long term goals such as * To double r take downue by the end of the current fiscal year. * To generate at least 95 perc ent positive customer feedback regarding the assist we turn in.Regulations and ManagementSummaryThe attempt is to suggest to Tims Coffee Shoppes argonas of weaknesses where subtle improvement to business strategies which post bring in the much desired and needed revenues and growth customer traffic. It is also an attempt to provide cost effective products through a change in add on and logistics for Tims Coffee Shoppe. The market segmentation is also to be change to expand his customer base. military operation ItemsThe vision statement chosen is To batten down that each knob receives prompt, professional, friendly and courteous advantage. To advance a clean, palmy and healthy maintained premises for our guests and faculty. To provide at a sensible price nutritional, well-prep bed beverages and foods-using only quality ingredients. To ensure that all guests and staff argon treated with the dignity and respect they deserve. To thank each guest for the opportunity to se rve them. By maintaining these goals we shall be guaranteed a fair advance that testament allow us to contri scarcelye to the community we serve (Missionstatements.com, 2013). at that place are various things Tim could do to function acquire living up to this vision for his business. The avocation are Short Term Goals which would be actions that should ideally be completed within the attached three months.* Spend the next month analyzing the competition and brainstorm on what they dont head that we do or can offer. * Choose iodine or cardinal high-profile local charity events to sponsor * Redesign the customer assistance look for process to include new questionnaires and incentives, such as periodic drawings for carry products or discounts on future purchases for customers who take the sequence to respond. (Williams, 2013) The next some items are actions that would be Long Term Goals which should be completed by the end of the business fiscal year. * To build the political partys hold recognition within the community through community knocked out(p)reach projects (Williams, 2013) What else could Tim do to suffice achieve these very master(prenominal) goals? * realise actionable steps within committees to break down workload * Be positive and energetic* root how you are going to measure your success and bind track of it at regular intervals. * If your company is achieving its goals, be sure to recognize employees that helped. (Slutsky, 2013)HR analytic thinkingSummaryHuman resources help the business in many ways. However, Tim has non been taking full advantage of this valuable tool. While human resources supervise many of the matters pertaining to the employees of a company, such as recruiting and benefits circumspection, they also work with care to help develop long-term strategies for the growth and development of a company. HR departments often act as a middleman between employees and management and should be where employees g o for basic company information (Christensen, 2013). According to the files in Tims office most of his employees arevaluable assets. Employees are a critical component of any business. Successfully managing the human resource locution of business can be important, even for very small businesses such as Tims Coffee Shoppe.After all, in a service economy, employees are part of the delivery of the product and service. Their capital punishment, commitment and loyalty to the railway line are critical and can be boosted through successful HR management. However, there are a few that need railing to achieve high customer service and company loyalty standards, such as Darryl. The files also need to be better organized to achieve higher efficiency. It can become the single largest consumer of your time and energy if you dont receive how to handle things well. And, its still a big consumer of your time and energy, even if youre adept at handling such things. run ItemsThere are numerous actions Tim should take to help this area of his business run more smoothly and effectively. These include to have a staffing plan, rein good employees, how to screen potential candidates, conduct personal interviews and the actual hiring process and most important of all, retaining the valuable employees and evaluating their performance as well as maintaining high standards. There are several steps to follow to help stay organized and achieve a highly valuable staff. The following are actions to take to maintain and educate the staff Tim already has. * tack together a human resource guideline handbook that states what policies and procedures you get out and expect the employees to follow. This handbook should address issues such as* at go forth employment* compensation* perquisites and bonuses* performance reviews* lay offs* terminations* conflicts of interest* disciplinary process* vacation time* sick time* family time* leave of absence* employee behavior* To retain employees , your human resource management philosophy should be to eliminate things that push employees out. It should also, within reason, provide a number of things that keep pulling employees into the organization. Both approaches should be successful in retaining good employees as they both counteract the pulls from outside organizations (Sensible Small craft Ideas, 2013). Some employees pass on lose interest and need something new to keep their interest in your company.It might be necessary to provide challenges, opportunities for advancement and other rewards. * It is important to remember that everyone including yourself, the owner, is a team. Everyone needs to be quietly evaluated on their performance and their pay should reflect that. Make sure to recognize high performing employees to upkeep their motivation to better your company and take the time to coach your lower performing employees. Also make sure they all know you are there to support and help them with any issues that the y come across. merchandise AnalysisSummaryThe competitive environment, also known as the market structure, is the dynamic system in which your business competes (Mack, 2013). It is the part a companys external environment that consists of other organizations trying to secure commercial enterprise in the same market. It is the part of the trade that includes all immediate rivals. Tim has non effectively advertised his cocoa shop. He has signage in the office that is not being put to use and the only sign that is noticed in the drinking chocolate shop is the Buy 10, Get 1 Free. Also, I weigh that Tim heavily relies on his location of being near the university, bus stop and business district to attract customers. It may work well but there is always more that he could do to take his business from being good to booming. Some possibly effective marketing ideas to put up Tims Coffee Shoppe might be* To create a website- stock-still if itis just 1-3 pages of general information, its better than nothing. Blog sites are ruff because Tim would be able to easily update. * Neighborhood Marketing- Take advantage of areas that are outdoors like billboards, bus-stops, park benches anywhere that potential customers might frequent. Also, henchman up with other small businesses and exchange flyers to pass out to customers. * sociable Sites- Facebook and Twitter* Use Guerilla Marketing tactics- Go pass out coupons at malls, pass out fliers at the college, etc. Take samples of coffee and pastries to churches or community centers. Get reviewers to come in and write an condition about the coffee shop. * Celebrate holi mean solar days or create a family day with free drinks for kids under a certain age. * Educate your customers- Host a seminar on the use of coffee or on different create from raw stuff methods. Have a Coffee of the Month where you can educate on the origin country of the coffee. (Reynolds, 2013)The majority of Tims Coffee Shoppes customers are the universi tys students and also business professionals stopping by on their luncheon breaks. A lot of the customers have filled out satisfaction surveys. This is a great tool and lets Tim know what they are doing right or defective and what they need to improve on to make their business more successful and profitable. Especially when there is space for the consumer to fill in their own suggestion or comment, such as the survey at Tims which give tongue to I just love Tims. I love the special attention, atmosphere and a coffee shop that isnt a chain for once. This shows Tim that the customer is extremely pleased and he should be proud of his product and staff.However, the surveys can also show Tim where his business needs to improve to keep hoi polloi coming back, such as the comment The morning staff is savage or The coffee always tastes burnt. Dont know why I come back. This shows the Tim where there is opportunity for improvement. By fashioning customer satisfaction surveys available, this is another tool they can utilize by taking suggestions to make their company better than the competition. Taking these suggestions and considering them an opportunity to improve will attract more customers to come back as well as giving Tim and his employees a goal to work towards and achieve.Action ItemsCreating a SWOT analysis identifying the good, bad and potential ugly for your business is indwelling before moving forward. Strengths Tim needs to stand out from the rest of his competition. One beardown(prenominal) strength would be his location. Being close to the university, Business pose and bus stop is a prime location to attract business. Weaknesses Weaknesses famed on the marketing surveys are rude staff, old cash registers which make customers order incorrect, cramped seating, slow service, not taking debit separate and so on. Opportunities Some opportunities for Tims might include a coffee of the month club, or adding more items to the menu. Threats Some of th e threats might be, of course, Queequegs and even the campus coffee machine.Economic Environment/Finance and Accounting/Financial StatementsSummaryLooking at the economic situation at Tims Coffee Shoppe it is decent but could definitely be better. To have a strong and successful business, you need to have a clear understanding of the fiscal impact that your most business decisions may have. Tim is expecting an add in rank revenue volume due to several large businesses moving into the area most the coffee shop. With more traffic going by the coffee shop, one would expect an increase in customers which would mean an increase in income for Tim. to the highest degree all of your businesss costs will fall, more or less neatly, into one of two categories variable costs and fixed costs. varying costs are costs which increase directly in proportion to the level of sales in dollars or units change (BizFilings, 2012). Variable expenses for the coffee shop would be some examples would b e cost of goods sold, costs of supplies, and salaries of the employees.Action ItemsThe total expenses will increase if the sales volume will increase due the variable expenses increasing. The companys total costs are a combination of the fixed and variable costs. Assuming your sales go past your variable costs, each additional unit of sales volume increases your gross profits andyour net income. If you can lower your costs without impacting revenue and maintain the same sales volume, your profits will go up (Kokemuller, 2013). This subject matter if Tims profits increase so does his net income. It is very important for small business owners to understand how their various costs respond to changes in the volume of goods or services produced. The breakdown of a companys underlying expenses determines the profitable price level for its products or services, as well as many aspects of its overall business strategy (Inc.com, 2013).The salaries of the employees will increase due to the fact Tim will have to hire more employees or increase the hours of existing employees to accommodate the additional customer base. The cost of supplies and goods sold will increase with the more customers and products sold. Fixed cost will roost the same regardless of the level of sales. These expenses would include Tims rent, depreciation, the lease on the refrigerator, taxes and insurance.Problem Solving/RecommendationsSummaryThere are several things Tim could do to improve his coffee shop, especially to get it to become more sellable for him to sell. The following are good recommendations to start with * Redesign the customer service research process to include new questionnaires and incentives, such as monthly drawings for free products or discounts on future purchases for customers who take the time to respond. * Create actionable steps within committees to break down workload * amaze together a human resource guideline handbook that states what policies and procedures you w ill and expect the employees to follow * Expand advertising to other venues* More employee training and recognitionReferencesAssociates Capstone in Management. (2012). Retrieved from Tims Coffee Shoppe simulation http//extmedia.kaplan.edu.edgesuite.net/buness/AB299/Tims_Coffee_Shop/index.html BizFilings. (2012). Business Decisions and Finances Cost-Volume-Profit Analysis. Retrieved June 24, 2013, from