Marketing Strategies Coursework Example | Topics and Well Written Essays - 10000 words

Marketing Strategies - Coursework ExampleInternet selling through websites and portals has broken all limits and definition of a domiciled corporation. this instant corporations are not only selling to foreign nationals over the internet but are also actually relocating their returnion facilities in search of foreign markets. Since 1990s the concept of globalization has brought in revolution in the manner we switch over internationally.Retailing is the nearest link to the consumer and has a direct role in accessing various products and work to the final consumer. If the menu of products and services offered to the customer is wide enough to be exhaustive and is offered at competitive prices in convenience settings accordingly the retailer has achieved a major part of his marketing scheme objective. However marketing strategy is not just limited to reaching the consumers their preferred goods and services at a competitive rate the obverse side of the marketing strategy coin has a distinct profit objective translated in the form of product specific margins at marketing strategy level and which goes on to merge in the overall accounting profit for the retailer once entire operations are counted in. All other objectives are subservient to this objective. In pursuance of this objective a retailer has to reckon in the entire line of dispersal that precedes the arrival of products in his store and manage logistics so as to ensure ready availability of all products and services. As some researchers on retailing speak out While coping with the short-term uncertainties, retailers should set their sights on long term prospects to prepare themselves for the opportunities and challenges aheadThe three attributes that mainly rule the retail market are consumer, engine room and innovation. It is the prime responsibility of retailers to understand, anticipate and cater to the needs of the consumersThe supply from the retailer should always be according to the demand and expectations of the consumers. Like in Japan, retailers have reacted to speedily ageing population by offering more products that target middle-aged consumers. Departmental stores, which used to cater exclusively to youths and adults, now carry more products such as body odor-suppressing dress shirts for middle-aged men and conservation fashions for middle-aged women(Verma,2003) As has been pointed out above globalization has touched most aspects of business and trade and retailing is no exception. With the globalization of markets and the growth of competition on a global scale, companies are increasingly expanding the geographic scope of their operations, setting up or acquiring companies in other countries, or entering into alliances across national boundaries. At the same time, with the spread of global and regional media, the development of international retailing, and the reason of people, goods, and organizations across national borders, markets are becoming more integ rated. As a result, firms need to pay greater attention to coordinating and integrating their marketing strategy across markets. (Douglas & Craig, 1999). The link between international retailing and globalization has been brought about in clarity by the following statement Much